One of the biggest challenges facing credit unions today in mortgage origination comes from increased competition from commercial banks, community banks, local and national mortgage lenders. The internet also creates significant challenges for credit unions, as the ease of obtaining mortgage information can tempt, even your most loyal members, to seek mortgage financing elsewhere.
Now more than ever, for credit unions to prosper in mortgage lending, they need for everyone on the front lines to be able to assist in lead generation and member retention. All too often credit union front line representatives lack the knowledge to engage in meaningful conversation with members who visit the branch or call in. The representative lack of mortgage finance understanding often results in your members having to wait for a qualified credit union loan officer contact them. Even a short delay in getting financing information to your member can cost your credit union countless lending opportunities.
Now you can solve this mortgage challenge for your entire credit union. For the first time ever, a complete video based mortgage training program has been created exclusively for your front line representatives. With a computer, tablet, or even smart phone, your team can rapidly learn the most important mortgage financing principles in record time. Imagine that from today forward, your representatives can learn the critical factors of mortgage financing, and then engage in meaningful dialogue with members to begin engagement. Think how this simple improvement of communication to your members will increase lead retention, resulting in increased originations.
Mortgage University for Credit Unions is a complete 14 module training program completely focused on teaching your front line reps we call “conversational mortgage” so they can now become a key part in member retention for mortgage financing.
Who the Program is For: Mortgage University is specifically designed for your front line representatives, new loan officers, and any staff member that needs to have a clear understanding of the essentials of mortgage finance.