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John Carroll

This Time, With Feeling

It’s amazing how often I witness and hear managers use the word “lead” in their daily activities. However, these managers are actually engaging in management activities, not leadership. Let’s clarify the difference between management and leadership.

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Five Components of Effective Messaging

  Do your prospects find your messaging relevant? Do they care about what you’re saying, or do your emails just go to spam? If you’re not providing solutions and adding value to those you want to do business with, you’re wasting your time with every email you send. Here are five components of effective messaging

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The Two Secrets of Selling Persuasion

  Selling is not a bad word. Selling is the process of motivating someone to recognize that they want or need what you have to offer. When you understand this, you’ll approach selling from a different perspective and employ a much different strategy. There are two secrets to effective persuasion, and they exist all around

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The Five Forces of Business Mastery

  Taking action is the key to moving your business forward. It doesn’t come from information. It comes from committing to changing your behavior that will, in turn, change your life. But how do we make the change from ordinary to extraordinary? Changing your decisions is rooted in psychology. Why do you do business the

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Do You Have Originator Purchase Lag?

There’s a huge opportunity for you to take real advantage of the market right now, today. We are in an environment where interest rates have been rising. Refinances, although they haven’t quite slowed that much, we know that we’re getting to the tail end of what we’re going to be doing in the refinance market.

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