Five Components of Effective Messaging
Do your prospects find your messaging relevant? Do they care about what you're saying, or do your emails just go to spam? If you're not providing solutions and adding value to those you want [...]
The Two Secrets of Selling Persuasion
Selling is not a bad word. Selling is the process of motivating someone to recognize that they want or need what you have to offer. When you understand this, you'll approach selling from a [...]
The Five Forces of Business Mastery
Taking action is the key to moving your business forward. It doesn’t come from information. It comes from committing to changing your behavior that will, in turn, change your life. But how do we [...]
Do You Have Originator Purchase Lag?
There's a huge opportunity for you to take real advantage of the market right now, today. We are in an environment where interest rates have been rising. Refinances, although they haven't quite slowed that much, [...]
How to Grow Your Purchase Originations in a Low Inventory Market
Real estate professionals throughout the country have no shortage of homebuyers, but they do have an extreme shortage of available inventory for their buyers to purchase. Mortgage professionals are dealing with the same challenges [...]
LO’s Need to Stop Believing Technology is the Answer
Every 5 minutes, you likely receive an email about some type of technology that promises you that it will get borrowers or real estate agents to bang a path to your door. One email [...]
